Last week, I went to Forest for the Trees—a Sydney Writers’ Festival workshop—to hear industry insiders talk about the state of writing and publishing in Australia in 2016. A panel chaired by David Hunt, author of Girt: the unauthorised history of Australia and the podcast Rum, Rebels & Ratbags, talked about the rise of audio books and the spoken word.
Audio has taken us into new territory with new audiences. Instead of cannibalising readership, as some have feared, however, they were optimistic about the power of new technologies to tell stories. Think driving. It’s a no-brainer. An enclosed, climate-controlled space is the perfect environment for audio books. And ironing has never looked so appealing. The phenomenal success of the Harry Potter audio books, even before Stephen Fry’s narration, is testament to the power of a good story.
We’re looking for substance again too. After nearly two decades in thrall to the digital experience, its breadth, colour, movement, we’ve discovered that we have been feasting on junk food. Bedazzled by its sheer volume, we didn’t notice how quickly content had been replaced by snippets, distracting hyperlinks, visual muzak.
But now, we see the long form article appearing more and more, and we are paying for good content. It’s worth it.
Innovators are working on media and platforms that I cannot imagine. Creativity will continue to unfurl through their channels and find new audiences. But for all the bells and whistles of the future, the act of reading continues to be a solitary, introspective activity. I cannot be alone in savouring it for the freedom it offers in being able to look up, away from the page and into my own thoughts (not ‘enhanced’ by anything), and return in my own time.
The long-form book give that complete immersive experience and as long as we are human, it will be with us.http://www.swf.org.au/program/swf2016/forest-for-the-trees-writers-and-publishing-in-2016-W17